Performance Measurement
Use trade show metrics today to improve your results tomorrow
Proving the value of your trade show or convention investment has never been more important.
To demonstrate ROI and ROO – and retain your budget – you need facts backed by research to share with management and other internal stakeholders. Not only that, you need information to guide critical decisions that lead to continuous improvement and improved results.
That’s where we come in. With over 25 years in the business, we deliver customized, timely and affordable measurement solutions to fit every budget and every need.
We know one size doesn’t fit all. That’s why we personally consult with you to understand your trade show ROI and ROO goals and objectives, and help you identify specific measurement initiatives that best meet your needs.
Regardless of which options you select, all of our services incorporate complete data analysis, interpretation, and actionable recommendations.
Our trade show metrics offerings include:
Visual Competitive Audit
A third party evaluation of your exhibit and three competitor exhibits against a 19 point evaluation checklist.
Exit Interview
Interview 50-200 attendees after their exhibit experience to answer the question, “what to you want or need to know” about the visitor’s experience in your exhibit.
Pre/Post Survey
Measurement of pre and post exhibit or event awareness, perceptions or behavior change or an organization, its brand, products or services.
Self-Administered Survey
A simplified method to capture exhibit visitor input after their visit, by inviting them to take a computer based self-administered survey at a kiosk in the exhibit before departing.
Quantitative Analysis
Measure Visual Reach, Audience Interest, Customer Journey Analysis and Cost Per Analysis to provide quantitative texture to exhibit metrics.