For Exhibit & Event Organizers – Exhibitor Experience
Exhibitors today are under increasing pressure to justify their continued participation in your trade shows, conventions and other events. As a successful show and event organizer, you know that anything you can do to help your exhibitors improve the performance and results they achieve from participating in your events is good for them – and for you.
That’s where we come in. As the industry leader in exhibit and event performance improvement, we offer many options you can offer to your exhibitors to help them get even more from their participation at your events.
We know one size doesn’t fit all. That’s why we personally consult with you to understand your specific events and the specific challenges your exhibitors face. Then we work with you to identify appropriate planning, skill building and performance measurement solutions that provide your exhibitors with the support they need to better prepare and execute their exhibition program. We take this approach because we know that their success is your success.
Our collection of Exhibitor Experience offerings includes:
PLANNING TOOLS FOR TRADE SHOW & EXHIBIT MANAGERS
Exhibit Manager’s Companion
A collection of seven planning worksheets that exhibitors can use as a template to guide the development and execution of effective trade show and convention strategies and activities including pre-show planning, promotions planning, staff selection and more.
Available in an ebook or ebook interactive format, and completely customized with your organization’s logo or other identifier, Exhibit Manager’s Companion resides on your password-protected website and is available to your exhibitors 24/7. Exhibitors who follow the approach outlined in these worksheets are more likely to achieve more favorable trade show ROI from the events in which they participate.
SKILL BUILDING PROGRAMS FOR TRADE SHOW & EXHIBIT MANAGERS
Live Learning Experience – best practices
Customized live educational seminars – conducted by marketech360 – that help your exhibitors better understand best practices, tips and techniques they can use to enhance their pre- and at- show planning and execution.
Typically offered well in advance of your event, and conducted at an annual or regional meeting where your organization’s members come together in a central location, our live learning experience covers topics that meet your exhibitors’ specific needs.
Live learning can be offered as a single session or as a series, and ensures your exhibitors come away with the knowledge and skills they need to plan and execute a more successful program at your event.
Live Learn Online Webinars – pre and at show planning and execution
Customized 45- to 60-minute live educational webinars – conducted by marketech360 – that help your exhibitors better understand best practices, tips and techniques they can use to enhance their pre- and at-show planning and execution.
Typically conducted well in advance of your event, and offered as a single session or as a series, our live learn online webinars cover topics that meet your exhibitors’ specific needs. Your exhibitors come away with the knowledge and skills they need to plan and execute a more successful program at your event.
SKILL BUILDING PROGRAMS FOR TRADE SHOW & EXHIBIT STAFF
Offering exhibit staff training that build skills in your exhibitors’ trade show and event staff is a great investment because:
More than 85% of your exhibitors’ success lies in the performance of their staff
Selling in a trade show or convention environment is much different than selling in other situations
Skills that work well on a daily basis don’t work the same way at a trade show or other event
A well-trained and well-prepared staff will perform better and ultimately achieve better outcomes on the show floor
Our skill building options are designed to enhance the skills of your exhibitors’ on-site staff and provide an ideal way for your exhibitors to prepare and orient their exhibit staff prior to any show or event.
Live Learning Experience – working the event
A customized, live exhibit staff training seminar – conducted by marketech360 – that helps your exhibitors’ trade show staff gain the skills and comfort level they need to perform well on the trade show floor.
Typically offered at your event site in advance of your show opening – and conducted in a “lunch and learn” or other format – our live learning experience helps your exhibitors ensure that their staffers are ready to meet the audience.
Live Learn Online Webinars
A customized 45- to 60-minute exhibit staff training webinar – conducted by marketech360 – that helps your exhibitors’ trade show staff gain the skills and comfort level they need to perform well on the trade show floor.
Typically conducted live online in advance of your event, this option is available as a basic or advanced program. Designed to be interactive through the use of dialogue, Q&A and polling, our live learn online webinars helps your exhibitors ensure that their staffers are ready to meet the audience.
Web-Based Staff Training
An easy-to-use, informative and challenging self-paced trade show staff training tool that helps your exhibitors prepare their staff in advance of your event. Organized into six training modules with eight role-play vignettes and three embedded mini-quizzes, the program can be completed in about 25 minutes.
The program resides on your website our on our server for 60 days leading up to your show. Exhibitors simply have their staffers log-in any time to complete the training. This training is relevant for the novice trade show staffer as an introduction to working a trade show as well as for the more experience exhibit staffer as a refresher.
PERFORMANCE MEASUREMENT
From the Aisle Exhibitor Audit
With our From the Aisle Exhibitor Audit, your exhibitors get expert, unbiased, third-party observations about their exhibit program that help them better understand and enhance what’s happening on the trade show floor. Based on an 11-point “snapshot,” this audit allows you to create added benefit for your core and novice exhibitors through customized feedback and recommendations for changes that can lead to improvements in their program.
CUSTOMIZED PROJECTS
In addition to our range of standard offerings designed to help your exhibitors, we can also provide customized services directly to you. Anything from impartial judging for your exhibitor recognition programs (like contests for best exhibit or best new exhibitor) to special services designed to enhance the performance of your own staff, you can count on marketech360 to help you enhance the value you deliver to the exhibitors you serve.