Why Exhibit?

Selling the Business Case for Trade Show Participation

There are some 13,185 trade shows, exhibits, meetings and events in North America each year.
Memorability increases up to 77% for a 10 week period after the trade show exhibit.
It costs $212 to generate a lead at an exhibit and $308 to generate a lead in the field. That’s 38% less.
It costs $705 to close a lead generated at an exhibit and $1140 to close a lead generated in the field – over 40% less.
Visitors come to trade show exhibits to buy. 54% of attendees arrive with a buying plan.
64% of trade show attendees tell up to 6+ people about the exhibit.