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Customized - Timely - Affordable

Why Trade Show Training for Your Staff?

  • Sales and technical personnel are required because the trade show medium is unique.
  • Personnel need to learn how to communicate in less time and with more focus.
  • At a trade show exhibit, the buyer is coming to you, so the staff’s approach needs to be different and that can be learned through staff training.
  • Most trade show staffers are assigned to, or work for a variety of sub-organizations. At a trade show they must act as one team. A staff development and training session allows team building to be accomplished along with skill development.
  • Only the staff can sell. 85% of an exhibitor’s success lies in the performance of the staff. The booth, presentations, graphics, giveaways and the demonstrations only support. For the staff to perform and provide a Return on Investment (ROI), they need to be trained in exhibit sales skills.
  • Selling skills which work well on a daily basis, will not work in the same manner at a trade show. Many aspects of trade show exhibit training provide an understanding of the transitions that need to be made for your staff to be effective.
  • Center for Exhibition Industry Research (CEIR) studies prove that 94% of trade show attendees look for product knowledgeable trade show staff. A formalized staff training program before the show can address the benefits and competitive advantages of the company's products and services.
  • Trade shows are hard work. A pre-trade show meeting and/or an event training session, beforehand, can help with the overall success of your trade show exhibit by communicating techniques and hints that will increase the comfort level of your exhibit staff.
  • An Exhibit Training Program communicates the organization’s reasons and objectives for exhibiting. Over 50% of all exhibitors set no objectives. Return on Investment (ROI) becomes impossible to assess if you do not know what your objectives are for attending a trade show.
  • Exhibits are an integrated selling tool. A meeting before the trade show is the ideal place to communicate how your exhibit pulls it all together.