Performance Measurement Training

Live training to prepare your staff to understand :
What is Measurement?
What can you Measure?
How to Measure it.
How to Report the Results.
A two hour or Half Day format.

This program is for your internal customers - all those who have a vested interest in the outcome of your shows and events.

We Had A Good Show Didn’t We?
Measuring Our Results
It is designed to be interactive.
Each participant will receive a handout they can use as a reference for future measurement of show results.

Outline of topics discussed:
Measurement - a valuable performance assessment tool
The Steps in the Performance Assessment Process
Four Steps in Measuring Results
ROI? What is it? What is it not?

Measuring Various Objectives:
Lead Generation
Live Presentations
Meeting Existing Customers
Introducing New Products
Personal & Visual Reach
Plus 6 Other Objectives

Types of Surveys
Before/After Show, Exit Interviews, Brand and Messaging Impact,
Purchase (Attendee) Decision Analysis, Staff Assessment,
Reporting Results