Future Results Offerings:
Marketech's umbrella of Performance Measurement options are:
Performance Measurement Planning - An internal workshop to set objectives and match the appropriate metrics to reduce your risks. This workshop format is a means of building concensus among internal client team.
Trade Show & Event Selection Analysis - a research option to evaluate and rank your total trade show and event program. We will review your current schedule, audience demographics, develop key selection criteria and identify other trade shows and events that fit your selection criteria. We deliver a database with all events analyzed and ranked.
Competitive Trade Show Audits *- an opportunity to observe your trade show exhibit and staff, as well as up to 3 competitors in the same environment to determine what is working well, what can be improved and how you compare to your competition presented in a report format.
Quantitative Analysis *- evaluation of your trade show or event : audience reach, audience interest, customer journey and cost per analysis
Surveys *- Pre or Post show or event surveys are a means of determining audience perception, brand awareness, message retention, staff effectiveness or buying behavior changes. These surveys can be delivered via email, mail or phone and are created jointly to assure they meet client needs.
Exit Interviews *- As attendees leave your exhibit, exit interviews allow you to evaluate, in real time, what prompted their visit, if their agenda was achieved, what messages were received, and whether their buying behavior was changed as a result of their visit.
Performance Measurement Training * - Training of your internal customers to learn what can be measured, how to measure your objectives and how to report the results.
Trade Show & Event Calculator * - the only downloadable software tool in the industry...measure 13 different aspects of your trade shows or exhibits…
White Paper 2008 - Dynamics in Healthcare Marketing
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