About Marketech
All of Marketech, Inc.’s offerings are Timely, Affordable and Customized.
Marketech, Inc. was founded, in 1985, to specialize in Trade Show and Event Staff Training, Strategic Exhibit Market Planning, Measurement Services and Consulting. Our main office is in Westborough, MA, with associates located in San Antonio, TX, Minneapolis, MN and Chicago, IL. Our staff comes from multi-disciplined backgrounds. All of our programs are marketing oriented, because exhibiting is a marketing communications tool utilized to achieve higher organizational objectives.
Marketech, is your resource for performance measurement-driven programs and training that improves tradeshow exhibiting and event results. We provide a variety of customized live, distance, and self-paced learning solutions to prepare your staff to work your shows and events with tailored solutions. We also offer performance measurement that is customized to define everything from exhibit selection and lead qualification to visitor perception and purchasing impact.
What Sets Marketech Apart ?
Our staffs' expertise include sales, marketing & education, strategy and statistical analysis, general business management, and trade show & event marketing.
Our clients participate in the creation of our programming whether it is for trade show or event training or performance measurement. These programs are customized to meet the specific needs of our clients.
Our programs are affordable and cost effective.
Marketech delivers the results of performance measurement programs in a timely manner, within 2 – 4 weeks of execution
How Marketech Works
Our client’s objectives are the foundation for all of our efforts. The process begins with the issues facing the client and the objectives established in the exhibit marketing program. We use a detailed questionnaire to address these issues followed by a dialogue to formalize the elements of Marketech’s work.
We analyze your issues, objectives, themes, messages and audiences, and by doing this, we create a staff training, or measurement program to address your exhibit marketing needs. We study your previous exhibiting activities to determine how you have identified and addressed issues in the past.
We establish the best delivery vehicles – live, distance or self-paced training or pre-show, at-show or post-show surveys or competitive audits. We look at what solution will work best to serve your needs and recommend a strategy.
